A striking and well-designed sign on the shopfront has never been so important as it is today, particularly given the current global climate where many retailors are fighting for survival. That’s not to say that retail is a thing of the past, though it is certainly evolving, especially given how popular e-commerce has become with many people opting to shop online entirely. If you want not only to survive, but thrive as well, then you’re going to have to think outside the box a little bit in your approach.
In this post we’re going to focus on shopfront signs and the many ways that they can be incredibly lucrative for your business.
1 – Stand Out
The first one is rather obvious! Of course, you want to stand out from the other local shops surrounding you on the high-street and what better a way of doing so than with a bold, eye-catching and well-designed sign on your shopfront?
2 – Easy to Locate
In an ideal world, if you get your shopfront sign done well, your shop will become a sort of ‘landmark’, where people say “I’ll meet you outside such & such, the shop with the awesome sign! You can’t miss it”. Signs are vital for people finding and identifying your business easily! If you want to attract as many people as you can through your doors, then make sure they know exactly where to find you.
3 – First Impressions & All That!
If you want to bolster your brand and make a strong first impression with everyone who comes into contact with your business, then you’ll need a high-quality sign that reflects your brand values and the professionalism of your business.
4 – Impulse Buyers
We’ve all been an impulse buyer at one point or another and it’s typically because something really stood out to us and caught our attention. It’s no secret that a stunning sign that stands out will attract these types of buyers. Optimise your sign well and watch as your sales increase! There is a direct link between new signs and increased profit, so, if you’re worried about the costs for hiring sign makers, don’t be, – it’s a worthwhile investment and you’ll see a healthy return.
5 – Strategic Signage
Quality signs aren’t just useful for the shopfront, – if your shop is located in a side street or somewhere relatively out of sight, it always pays to have some well-placed signs for the means of attracting certain customers who would have otherwise missed you entirely.
There’s Much More to It
These are just a handful of the benefits to high-quality signage for your shop, so be sure to delve deeper and find yourself a reputable signage company to handle your request. Be as creative as you can to come up with some truly eye-catching and memorable designs, especially if you want your brand to stand out from your competitors and bring in a wealth of new business.
